The communication sciences occupy a distinct place in the area of socio-human disciplines, offering solutions for the efficient realization of the connections with the interpersonal, professional, societal environment. In contemporary society, communication has become one of the key notions, along with concepts such as identity, image, relationship, mediation or meaning. A visible consequence of recognizing the importance of communication is the emergence of the profession of communicator (public relations specialist, PR manager or image advisor).